According to a new poll from the Pew Research Center nearly 30% of all Americans have never heard of the impending “sequester” budget cuts. This shouldn’t be shocking since it illustrates the theory of “rational ignorance” on the part of voters. Since people have lives, the theory explains such ignorance as a deliberate choice to not acquire information since the cost of doing so exceeds the expected benefit. Those people who do try to remain informed about the issues of the day mainly rely on television and newspapers for their information. This strengthens the case for the importance of a fair and unbiased media.